African women should be proud to wear their natural hairs. They are beautiful just the way they are.
Nollywood Is Failing Africa
By Adeola Aderounmu
A few weeks ago l watched some films on a Nollywood TV channel. My attention was drawn to the appearances of the women in the various films.
The appearances of Nigerian women in Nollywood films are nothing to write home about. It may have been so before l left home in 2002 but definitely not as rampant as it is now. Regardless, the rise of the use of artificial hairs, now rampant in both real life and in the Nigerian movie industry is highly condemnable.
The almost complete disappearance of the African hairstyles in Nollywood films is extremely disturbing. In the movies l’d seen 100% of the women are wearing imported wigs/hairs. No one wore their natural hair.
It seems that our women are not proud of their natural beauties. This scenario is shameful and tasteless. It is actually also disgusting!
The continent of Africa had been suffering from colonial mentality for more than 500 years. When are we going to revert to our originalities? If not now, then when?
We have been lied to that we are inferior. We have been lied to that we have lower intelligence levels. We have been told that our skin is black and bad. We have been looked down upon and we continue to fight around the world that we are equal to or above other races.
We can leave our political calamities for once as the basis of comparison with other places around the world, though that is also a very difficult thing to do. For our political lives in Africa and how politics have been used to separate and destroy us cannot be overlooked. We are first judged by the outcomes of our political decisions and the implications on our socio-economic situations.
However, it becomes also very disturbing and worrying that we don’t seize the opportunities on other platforms we have to show ourselves in good light. By ourselves, we reduce or destroy our dignities. The appearances of the Nigerian women on Nollywood, are an admittance that African women have lesser dignity than other women around the world. The only way to turn this sad situation around is to reverse the trend, let African women look 100% African.
Nollywwod has the opportunity to showcase the beauty of the African woman but all she is showing is copied version of Hollywood women and copied version of some international celebrities that do not depict the true glory and beauty of Africa.
It is not a good development for Nigeria and definitely not for Africa when we replace our cultures, our traditions, our appearances and our dignities with foreign objects. We’ve lost it.
Nollywood in particular need to do a search within and start a campaign to promote Africa to the tune of 100%. Someone is going to ask what the roles of the government is in Nollywood that would make them do this. O well, Africa belong to all of us and we need to look inward and promote our traditional hairstylists and save billions of dollars that we waste annually on importation of disgusting wigs and dead people’s hairs.
There is a lot Nollywood can do for itself if it starts to act as a promoter of culture and custodian of tradition rather than a neocolonial stooge in the heart of Africa. We should promote our hairstyles and help African women and hairstylists travel round the world to showcase our hairstyles.
The onus is not on the women only. It is on all of us and our perception of beauty. Our men should be involved in promoting the glory of Africa too. They also must appear and dress African in our movies.
Viewers and watchers of the African movie industry have a role to play in appreciating our men and women as they do their best to maintain the African culture and tradition. We cannot condemn them by comparing them to foreign Hollywood stars. We are Africans.
It is Africa that should be exporting her tradition and culture because they are pure and golden. In these tradition and culture lie some hidden wealth of Africa that should be tapped just the same way we are imploring government to tap into both the natural and human resources in order to build a better continent to the envy of the world.
A word is enough for the wise. Let us join hands in various ways to promote these ideas and ideals. Africans in the diaspora also have their own roles to play. Keep your hair natural, keep your looks simple. Don’t change who you are because you are abroad. Be recognisable!
Share this view, spread the concept. Let’s win back our continent and our originalities. Every little way counts!
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