Nigerians love Blackberry. In 2010 when I was using my IPhone in Nigeria, it was not a fancy possession like the Blackberry phone.
A recent survey in Sweden shows a contrary trend. Blackberry is almost absent in the Swedish mobile markets. I mean you can find them in the stores but I can’t remember any advert where Blackberry has been shown on TV or billboards.
HTC, Samsung and IPhones are the dominant smartphones in Sweden. I hope Nigerians will understand that what they fancy is completely different from what swedes fancy.
I am just wondering if Balckberry has any ambition to penetrate the Swedish “crazy love for phone” market.
The most popular phones in Sweden are:
|1||Apple IPhone 4S|
|2||Samsung Galaxy S2|
|4||Samsung Galaxy ace|
|5||Sony Ericsson Xperia Ray|
|6||HTC Wildfire s|
|7||Samsung Galaxy note|
|8||Sony Ericsson Xperia arc|
|9||Sony Ericsson Xperia active|
|10||Samsung Galaxy Xcover|
Source: Metro Sweden 16-Feb 2012
You can see that Blackberry did not even make the 10-list.
It is possible that it will not even make the 50-list. That is how unpopular Blackberry is in Sweden.
Nokia, Made in Finland, is not even on the list of the 10 most popular smartphone in Sweden.
Nokia came out with a series of smartphones recently and maybe they will be able to turn the table around again at the end of this year. But it doesn’t look likely.