Mobile Phone and Consumers’ Trend in Sweden

Adeola Aderounmu

Nigerians love Blackberry. In 2010 when I was using my IPhone in Nigeria, it was not a fancy possession like the Blackberry phone.

A recent survey in Sweden shows a contrary trend. Blackberry is almost absent in the Swedish mobile markets. I mean you can find them in the stores but I can’t remember any advert where Blackberry has been shown on TV or billboards.

HTC, Samsung and IPhones are the dominant smartphones in Sweden. I hope Nigerians will understand that what they fancy is completely different from what swedes fancy.

I am just wondering if Balckberry has any ambition to penetrate the Swedish “crazy love for phone” market.

The most popular phones in Sweden are:

1 Apple   IPhone 4S
2 Samsung   Galaxy S2
3 HTC   Explorer
4 Samsung   Galaxy ace
5 Sony   Ericsson Xperia Ray
6 HTC   Wildfire s
7 Samsung   Galaxy note
8 Sony   Ericsson Xperia arc
9 Sony   Ericsson Xperia active
10 Samsung   Galaxy Xcover


Source: Metro Sweden 16-Feb 2012


You can see that Blackberry did not even make the 10-list.

It is possible that it will not even make the 50-list. That is how unpopular Blackberry is in Sweden.

Nokia, Made in Finland, is not even on the list of the 10 most popular smartphone in Sweden.

Nokia came out with a series of smartphones recently and maybe they will be able to turn the table around again at the end of this year. But it doesn’t look likely.


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